Netsertive (formerly Mixpo) combines analytics with purposeful design to create results-driven video advertising campaigns. As a visual and interaction designer I created responsive banners that expanded into an interactive video canvas. Other deliverables included rich media and animated advertisements. Using client brand guidelines, I created designs that increased previous user clickthrough rates.

Twitter Mobile Campaigns

Netsertive offered an in-feed native advertising experience in partnership with Twitter. I was responsible for designing custom brand experiences based on client goals. Some included new product promotions, retail locator, or product search and direct shopping.

Rich Media

Combining analytics and design to create results-driven video advertising campaigns was Netsertive’s primary service. As an interaction designer, I was responsible for creating responsive banners that expanded into an interactive video canvas. My work prompted positive feedback from our clients, including Comcast, Maxpoint, Hearst, and Cox Media Group.

Animation

Clients requesting a replication of a static ad or an original campaign often required custom animation. These interactive clips engaged viewers and prompted higher click-through rates. A quarter of all requested animations are first storyboarded but most must be created within a 1-2 day turnaround period. These pieces were created using Adobe Photoshop and After Effects.